What is the first thing you should do before you start building out a marketing/lead generation campaign? Why are most marketing strategies unsuccessful? Why is the customer experience so critical when it comes to lead generation?
On this week’s episode, I speak with “The Dad-Preneur” Alex Oliveira. He has spent the last 12+ years building lead generation campaigns and helping his client’s to execute interactive marketing campaigns.
We talked about a lot of things related to customer experience and how it relates to marketing campaigns. Specifically about how you need to address the customer journey and see what is successful and what is not successful BEFORE you execute a marketing or lead generation campaign – otherwise more frustration and missed opportunities will be the result.
His book “If You Build It, Will They Come – The Golden Path to Lead Generation Success for your Business” helps business owners, marketers and solopreneurs get the confidence to build a golden path to online lead generation success for their businesses.
You can connect with Alex through his website: www.dadpreneur.co